Fluorescing materials absorb underwater light and make flies more visible to fish. Learn more about why fluorescing is important and how it works.

People often ask me about my first fish. Honestly, I don’t remember it. Something interesting happens when I’m asked about my biggest or best fish, or the one that got away. The fish I think about aren’t even my own...they’re my daughters’.

It’s a recurring question that is too often considered, but for good reason.  Let's keep the dream of the weekend warrior alive and well.

See how we hand sharpen and hand tune every pair of our tying scissors.

There’s a subtle but overpowering sense of inferiority when you’re buried in Alaska’s most untouched wilderness.

“Home is where you park it” became our creed, but one of our most memorable experiences came when we left our 80 square foot fortress behind.

Is it cold outside? Yes. Is the fishing any good? Maybe. So, should we go fly fishing? Absolutely!

We’re proud of our northwest heritage, and it was an honor to be profiled by 1859 Magazine the Oregon-focused lifestyle magazine.

The article that appeared in This is Fly affirmed what we already knew about Matt from Loon Live: he's a phenomenal tyer, a great entertainer, and one of the most entertaining personalities in our sport.