MAKING SMALL STEPS FOR THE LONG RUN
The small, steady steps we take as a company will add up. We believe that making great products, helping the people around us, and minimizing our environmental impact all come down to consistently showing up and doing the little stuff well.
We make it your best day, on the water or otherwise.
Our community is made up of anglers who spend hours at their vise and long days on the water, as well as those who are lucky if they can get out to fish twice a year. It’s also made up of vendors, co-workers, customers and neighbors. We are all in this together regardless of experience or title. We work to make the process—whether it is fishing or business—more enjoyable for everyone. From products to educational resources to how we respond to questions and interact with our delivery drivers—we look for ways to improve your day.
We are stewards who act on behalf of the planet.
The environment has always been part of the equation, ever since our inception in 1991. Finding kinder, cleaner ways to fly fish is why we started this company. Today, we’re hard at work tackling problems like shipping waste and single-use plastic. Change doesn’t happen overnight, but we think challenges are fun when you apply a little creativity and elbow grease. We acknowledge that every decision we make will impact the planet, so we do our best to make that impact as positive as possible. From the big decisions to the little decisions.
We make products that we would recommend to a friend.
If we wouldn’t use it ourselves it doesn’t make the cut. We tackle one problem at a time and release products we’re proud of. We innovate regularly, but we’re not beholden to a product schedule. Because we’ve been family-owned and run since day one, we call the shots. It lets us take a deliberate, honest approach to product development—one that ensures we deliver a quality product that works for you without breaking the bank.
We give back.
We embrace opportunities to play a supporting role. We can’t solve every issue on our own, so we give back to like-minded organizations who are taking steps we could never take on our own.